Every guest plays
No cast to hire, rehearse or schedule. Each guest gets a character, secrets and a checklist, and one trained host guides the room from first clue to final accusation.
Franchise opportunities
Bring Baker Street Mystery to your city
San Antonio’s guest-led murder mystery is looking for partners to take it to new cities. If you love a great night out and know your local venues, we’d like to talk.
- Now taking expressions of interest
- Guest-led format
- Partner-venue model
2019first public show
300+events hosted by our founder
285+verified guest reviews
15+themes in the story library
Why this format
A murder mystery built to travel
Most murder mystery shows depend on a cast of actors. Ours depends on the guests, which is what makes it simple to take to a new city.
Partner venues, no storefront
Public shows run at restaurants, resorts and wineries that want a ticketed night their guests will talk about. Private parties go to the client’s home, office or venue.
Three kinds of events
Public ticketed shows, private parties for birthdays and holidays, and corporate team building, in person or virtual. One format, three audiences.
A licensed story library
15+ themes, from a 1920s speakeasy to a Hill Country winery to a séance, licensed for public and private events, so there’s always a new case to sell.
Proven at home
Trusted by Texas venues
Resorts, wineries and distilleries across the San Antonio area and the Hill Country already host our shows, and local media have covered them.
As seen on KSAT 12 · SA Live · San Antonio Current · SA Texas Foodies · Adri Around Town · The Herald-Zeitung
Event scale
How big is a night?
From an intimate dinner party to a full ballroom, the same format and one host. Here’s the size of the completed events we’ve tracked since February 2024.
4,896guests across 175 events
22guests at a typical event
17–33guests at half of all events
6–121smallest to largest
Final guest counts for 175 completed events, February 2024 – October 2026, from our event management system.
After the reveal
What guests tell us
Every guest gets a feedback survey after the show. Here’s what it says about the format, and the hosts who run it.
4.87/5average host rating, 371 guest surveys
89%of guests gave their host five stars
58guests asked about hosting their own party
The host carries the night
The host was in character and had great energy!
Easy for every guest
It was easy to follow the objectives and a fun event for all.
Even the shy ones play
I can be a bit of an introvert and shy but it pushed me out of my comfort zone enough to be enjoyable but not so much that I hated it.
First-timers come back
Our first time and we thoroughly enjoyed it. We will definitely be doing it again.
Guests bring new guests
It was so much fun! My friends and I are bringing our husbands next time
It fills public seats
Awesome time, very creative and great way to meet new people.
From our post-event guest feedback survey, April 2024 – October 2026. Quotes are unedited.
The partnership
Who does what
Here’s how we picture working together. Full terms would be set out in our franchise documents.
You bring
- Relationships with local restaurants, resorts and wineries
- A love of live events and the people at them
- Business and marketing sense to fill the calendar
- A team of hosts you recruit and support
We bring
- The guest-led format and the story library
- Host training, built on the format we’ve run since 2019
- How we pitch venues and run public, private and corporate events
- The technology that runs it all, from booking to the final vote (see below)
- The Baker Street Mystery brand
Behind the scenes
The toolkit behind every show
Running a murder mystery is more than a script. These are the systems we use today to book, run and follow up every event. What’s included for partners would be set out in our franchise documents.
Host hub
Watson
Our own host app. Character pages, name tags, voting results and the post-event report, all pulled from the theme files and ready on show night.
Event management
monday.com
Every booking, venue, client and host in one place, from first inquiry to show night, including host applications.
Website & calendar
A site that sells
A public show calendar with ticket links, plus booking pages for private parties and corporate events.
Story library
Theme pages
A page for every theme with its story, characters and content guide, so clients can choose their case.
Payments
Online checkout
Card and digital-wallet payments online through WooCommerce and Stripe.
Reviews & search
Proof that updates itself
Google reviews pulled onto the site daily, plus SEO tools and FAQ pages built so search engines and AI assistants can find and quote you.
Marketing & automation
Analytics & Zapier
Google Analytics, the Meta pixel and visitor heatmaps to see what’s working, with Zapier connecting the systems so less is done by hand.
Built to scale
Grow at your own pace
One host can run the whole room, so you can start by hosting yourself. Your market grows with the venues and events you book there.
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Stage 1
Host it yourself
Start as an owner-host. You run the events, so you don’t need to hire anyone until your calendar outgrows your own weekends.
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Stage 2
Add hosts
When you’re booking more nights than you can host, bring on freelance hosts and train them on the same format.
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Stage 3
Fill your market
Take on as many partner venues, private parties and corporate events as you can sell in your market. The format doesn’t cap how many nights you run.
Ideal partners
Is this you?
You don’t need a theater background. The format does the heavy lifting; you build the business around it.
Join the interest listWe’re looking for
- People who are energized by hosting and live events
- Strong local network, especially with venues and event planners
- Sales, marketing or hospitality experience
- Comfort managing a small freelance team
- Community-minded and guest-first
The process
From interest to opening night
Join the list
Tell us about you and the city you have in mind.
Intro call
A conversation about the format, your market and whether it’s a fit.
See it live
Come to a show as a guest and watch the room take over.
Review the details
Go through the franchise documents in full before deciding anything.
Next step
Join the franchise interest list
No commitment. We’ll reach out as franchise opportunities open in new markets.
This page is for information only. It is not an offer to sell, or a solicitation of an offer to buy, a franchise. An offer can only be made through a Franchise Disclosure Document, and in states that require registration only after the franchise has been registered there. No statement on this page is a representation of earnings or financial performance.